Press Releases

Fleabag Monkeyface is First CITV Commission in 5 Years

December 3, 2010

UK children’s network CITV will be the broadcast home for new animated series Fleabag Monkeyface. This is the first new animation to be commissioned from CITV since 2005.

Says Emma Tennant, Controller of ITV Digital Channels: ”CITV are thrilled to be partnering with Sparky Animation Pte Ltd, Impossible Kids and Walker Productions to bring the successful book franchise, Fleabag Monkeyface to our viewers.  The characters of Fleabag and his friends Gene and Gerald are a perfect fit for the CITV Channel.  They’re bright, imaginative, funny and, at times, just a little bit gross; a perfect compliment to our other shows.  We’re sure that they will be a great hit with our viewers.”

Based on the popular Fleabag Monkeyface book series by Knife and Packer and published by Walker Books, the 52 x 11’ episodes have been developed and produced for TV through a partnership between Sparky Animation, Impossible Kids and Walker Productions, the production arm of children’s publishers Walker Books. Aimed at 6-10 year olds, the series will launch on CITV, ITV1 and GMTV1 in September next year.

This fast paced, fearsomely funny show follows the gross-out adventures of our eponymous hero and his two creators, Gene and Gerald, best friends and fans of all things grossly silly. Together they present a weekly TV show called Gross Out TV, a show they were given when its original presenter, Dr Dirk Spamflex, became evil and tried to take over the world with a monster created entirely from earwax called …. Earmageddon!

Karl Woolley Executive Producer of the series says, “Fleabag Monkeyface brings together a number of great partners in a true spirit of co-production; cutting-edge animation in Sparky (Singapore), brilliant authors in Knife and Packer, a dynamic and forward thinking publishing/production house in Walker Books, highly skilled and experienced children’s specialists at Impossible Kids, and a hugely supportive broadcaster in ITV. Together these partners will realise a truly ground-breaking series that is set to establish itself in the UK and beyond as a children’s television classic.”

KC Wong, CEO of Sparky Animation, adds: “We are very excited to be part of this major collaboration which chronicles the tales and adventures of Fleabag Monkeyface and his journey into a world where ‘gross is good, rotten rocks and smelly sells’. We believe that it offers something uniquely funny to viewers. The combination of our creative talents and advanced technology will ensure that Fleabag Monkeyface will appeal to its target audience.”

Notes for Editors:

About Impossible Kids
Impossible Kids is the children’s television division of Impossible Pictures formed from Impossible Pictures’ acquisition of Firestep Animation in 2008, founded by multi-award-winning director/producers Steve Maher and Jonathan Doyle. Jonathan and Steve have a vast number of years of experience between them in the children’s television and animation sector in the UK. Both are former producers of Cosgrove Hall and have worked on many of its iconic shows such as Danger Mouse and Count Duckula.  Since it’s founding, Impossible Kids has been working on developing a broad slate of children’s animated and live action propositions. Its first production from that slate is Buzz & Tell, a live action animation mix, quiz show for pre-schoolers which currently airs on CBeebies.

About Walker
Walker is the world’s leading independent publisher of children’s books. Working with the best authors and illustrators, Walker Books is renowned for its truly original publishing and outstanding quality. Home of books for all ages, from babies to teenagers, Walker publishes the books that children grow up with and always remember. Walker’s licensing division manages licensing activity across several Walker brands including Maisy and all other Lucy Cousins properties; Guess How Much I Love You and new property Tilly and Friends. Walker Productions was launched in 2007 to develop Walker content for other media platforms. Walker is part of a vibrant international group that includes Candlewick Press in America, and Walker Australia.  Walker is home to many award-winning authors and illustrators including Anthony Horowitz, Helen Oxenbury, Michael Morpurgo, John Burningham, Allan Ahlberg, Lucy Cousins and Michael Rosen. Further information can be found at

About Sparky Animation Pte Ltd
Sparky Animation is a full-fledged animation production and content development company. Our core business is producing 3D animation for home videos, TV series, digital games, mobiles, Internet contents and movies for worldwide markets. We have been producing truly high quality shows that are augmented by our proprietary technology and pipeline management systems for animation production. Many shows have been produced and are already being or soon to be aired on some of the world’s best broadcasters. The shows include TV series like Mr Moon, Dinosaur Train, Freej, Zigby, 3-2-1 Penguins and Direct-to-DVD features like Veggie Tales (Huckleberry Larry & Tomato Sawyer’s Big River Rescue. Currently, Sparky is producing another animated TV series called JACK.  Further information can be found at

For further press enquiries please contact:
Alice Burden at Walker on 020 7396 2458 or
Grant Bushby at Impossible Kids on 0207 408 2565 or

For all other information please contact:
Karl Woolley at Impossible Kids on 0207 408 2550
KC Wong at Sparky Animation on +65 6281 6312 or